A Deep Insight into the Australian eBike Market
The bike market in Australia is comparatively small in terms of its population. However, the market is extremely lucrative because of its high output and stable socioeconomic condition. Industry experts predict a promising sales growth of eBikes in this Oceanian country.
The government’s policies toward sustainability are expected to play a significant role in pushing the Australian eBike sector. The rising health awareness among Aussies may also contribute to the same. Analytics suggests that this market may grow with a CAGR of 6.7% by 2026.
Overall, it is fair to say that the Australian eBike sector has a considerable uprising potential, which might not be noticeable through naked eyes. Continue reading to take a deep dive into this industry.
Australia has a large landmass, but its population density is lower. Most Aussies live along the eastern and northern coastline of the nation. Currently, around 25 million individuals are living in Australia, out of which:
- 17.75% are children (aged between 0 to 14 years)
- 12.62% are adolescents (aged between 15 to 24 years)
- 41.35% are adults and younger adults (aged between 25 to 54 years)
- 28.28% are older adults (55 years old or above)
As you can see, more than 53% of the Australian population are youth and adults. They depend on public transport or drive their cars for commuting. This entire population could be interested in electric bikes to reach school, college, tuition, office, or for recreation
Why Australians Would Be Interested in eBikes for Urban Commuting
Riding eBikes is associated with several benefits that make it a better commuting option than traditional transportation. Take motor vehicles, for example, that run on fossil fuels. Rising petrol and diesel prices is a primary concern for car owners. Public transportation is cost-efficient but not comfortable.
Riding e bikes in Australia for urban transportation is the ultimate solution. It can bring the best of both worlds to the table. Electric bicycles run on batteries, so oil price surges would not bother the eBike owners. Riding them may not be as luxurious as driving a Porsche Taycan but definitely comfortable enough to beat the crowded discomfort of public transportation. Besides, you can also avoid delays and level up fitness while relying on electric bicycles for commuting.
Competitive Landscape
The electric bicycle market in Australia is fragmented. It has both domestic and international players. But one company that has outperformed the competition through continuous innovation deserves a special mention. RILU Trading Pty Ltd is one of Australia’s fastest-growing eBike startups dominating the market.
We are committed to meeting European standards of performance and build quality at a pocket-friendly price range. Our vast retail and service network across the nation makes it easier for Aussies to own and ride electric bikes in Australia without any hassle. As a leading eBike brand, we have a variety of models in different categories like cargo, folding, fat tyre, etc. We request you to explore our product pages to learn more about our offerings.